FABRIZIO
SOLDANO
Design + Art Direction
(づ｡◕‿‿◕｡)づ
A BRIEF INTRODUCTION
Ciao, I'm Fabrizio but everybody calls me Fab.
I’m a Freelance Digital Designer specialized in UX/UI design, branding and visual identities with a huge passion for motion and editorial design.
Currently I am working as Lead Designer at Sketchin.
Over the last 9 years I've worked on a wide range of digital products, for news, fintech, utilities, institutions.
These include Roche, Allianz, Lenovo, Repower, Internazionale FC Milan, Brembo and more.
A quick selection of projects
2015 → PRESENT
2017
WE LOVE THIS GAME
A tribute to the best sport ever
My friend Alessandro Pautasso and I share a passion for the greatest sport ever: basketball. Using illustration, typography and motion graphics praised the deeds of our modern heroes.
Client
Personal project
I've worked with
Alessandro Pautasso - Illustration
My role
Art Direction, Motion Design
2020
FUTURE OF BANKING
A scenario towards a new banking model
We have built a feasible scenario to describe what the future of banking is going to be like in 2025, by taking to the extreme the current technological opportunities and the behavioural shifts.
Client
Sketchin
I've worked with
Luca Mascaro, CEO & Head of Design / Mariko Flora, Researcher
My role
UI/UX, Motion Design, Art Direction
2017
INTER APP
A constant conversation between fans and clubs
Helping Internazionale Milano FC build a stronger relationship with its supporters by offering them customized services and valuable content via the new mobile app.
Client
FC Internazionale Milano
I've worked with
Sarah Corti, Design Director / Marina Bassi, UX designer / Mariko Flora, UX researcher
My role
UI/UX, Motion Design, Art Direction
2020
GEDI DIGITAL
Refreshing the digital presence of an italian leading publishing group
GEDI publishes some of the most famous Italian newspapers such as la Repubblica and La Stampa. The group wanted a brand new digital presence for its Instagram channels and a smart workflow for the creation of daily news assets.
Client
Gruppo Editoriale L'Espresso
I've worked with
Daria Bernardoni - Head of Digital
My role
Art Direction, Motion Design
2020
MUUSO APP
48 hours to design a concept for a pet-lover app
Designflows is an Italian UI Competiton where the participants had 48 hours to create a beautiful and functional concept app.
Client
DesignFlow - Contest
I've worked with
-
My role
UI/UX, Art Direction, Illustration
2019 → 2020
MENELIQUE
How to talk about politics in an independent magazine
Is it possible to print an independent magazine in in a world full of digital content? Menelique Magazine has an intentionally political purpose: to face the intellectual desert in which we live, stemming the culture of hatred that occupies more and more spheres of public life.
Client
Menelique Magazine
I've worked with
Giovanni Tateo, Editor in Chief / Noemi Romano, Art Director / Chiara Simoncelli, Designer / Kinga Raciti, Designer
My role
Art Director
(~￣▽￣)~
COME ON, DON'T BE SHY
Whether you have an exciting new venture, an idea, or you just want to say hi, I'd love to hear from you!
Or if you wanna get social I usually post stuff on: