FABRIZIO

SOLDANO

Design + Art Direction

(づ。◕‿‿◕。)づ
A BRIEF INTRODUCTION

Ciao, I'm Fabrizio but everybody calls me Fab.

I’m an Italian designer and Art director specialized in UX/UI design, branding and visual identities with a huge passion for motion and editorial design.

Currently I am working as Lead Designer at Sketchin↗ where I’ve worked on a wide range of digital products, for news, fintech, utilities, institutions, and more.

A quick selection of projects

2015 → PRESENT

2017

WE LOVE THIS GAME

A tribute to the best sport ever

My friend Alessandro Pautasso and I share a passion for the greatest sport ever: basketball. Using illustration, typography and motion graphics praised the deeds of our modern heroes. 

Client
Personal project

I've worked with
Alessandro Pautasso - Illustration

My role
Art Direction, Motion Design

Nba_doubleA
Nba_doubleB
Nba_posters
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print06
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2020

FUTURE OF BANKING

A scenario towards a new banking model

We have built a feasible scenario to describe what the future of banking is going to be like in 2025, by taking to the extreme the current technological opportunities and the behavioural shifts.

Client
Sketchin

I've worked with
Luca Mascaro, CEO & Head of Design / Mariko Flora, Researcher 

My role
UI/UX, Motion Design, Art Direction

FS_FutureOfBanking_03r
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fob.fabsoldano.03
fob.fabsoldano.05

2017

INTER APP

A constant conversation between fans and clubs

Helping Internazionale Milano FC build a stronger relationship with its supporters by offering them customized services and valuable content via the new mobile app.

Client
FC Internazionale Milano

I've worked with
Sarah Corti, Design Director / Marina Bassi, UX designer / Mariko Flora, UX researcher

My role
UI/UX, Motion Design, Art Direction

Inter01
inter05
inter06
08.inter_.app_.gallery.01

2020

GEDI DIGITAL

Refreshing  the digital presence of an italian leading publishing group

GEDI publishes some of the most famous Italian newspapers such as la Repubblica and La Stampa. The group wanted a brand new digital presence for its Instagram channels and a smart workflow for the creation of daily news assets.

Client
Gruppo Editoriale L'Espresso

I've worked with
Daria Bernardoni - Head of Digital

My role
Art Direction, Motion Design

Gedi01
Gedi03
Gedi04
Gedi02

2020

MUUSO APP

48 hours to design a concept for a pet-lover  app

Designflows is an Italian UI Competiton where the participants had 48 hours to create a beautiful and functional concept app. 

Client
DesignFlow - Contest

I've worked with
-

My role
UI/UX, Art Direction, Illustration

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muuso.fabriziosoldano.06-1

2019 → 2020

MENELIQUE

How to talk about politics in an indipendent magazine

Is it possible to print an indipendent magazine in in a world  full of digital content? Menelique Magazine has an intentionally political purpose: to face the intellectual desert in which we live, stemming the culture of hatred that occupies more and more spheres of public life.

Client
Menelique Magazine

I've worked with
Giovanni Tateo, Editor in Chief / Noemi Romano, Art Director / Chiara Simoncelli, Designer / Kinga Raciti, Designer

My role
Art Director

menelique01
Menelique05
Menelique03
Menelique06
Menelique07
Menelique02
Menelique04

(~ ̄▽ ̄)~
COME ON, DON'T BE SHY

Whether you have an exciting new venture, an idea, or you just want to say hi, I'd love to hear from you!

Or if you wanna get social I usually post stuff on:

©  Fabrizio Soldano 2021
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